About the Exhibition

Eurobike is an international bicycle trade fair held annually since 1991. It is the central platform for intensive exchange and networking between the players from industry, trade, and the media. The booming and rapidly changing bicycle and future mobility industries find a common platform at EUROBIKE. The event sets new standards and identifies leading themes in the areas of sports, leisure, health, and mobility, as it constantly evolves and brings the global cycling community together to meet face-to-face. In addition to the exhibition of bicycle innovations and trends, EUROBIKE offers visitors a large number of conferences, workshops and networking formats. Thus EUROBIKE offers an incomparable platform for the exchange of specialist knowledge, best practices and industry-relevant knowledge and actively creates spaces for encounters and the establishment of new contacts.

Why attend?

The show will provide Indian manufacturers and exporters much-needed exposure to the potentially highly disruptive sector in Indian manufacturing in near future and enable them to upscale their manufacturing and export capabilities in this niche and emerging engineering sector.

Highlights from 2023 edition of Eurobike:

  • 34.750 trade visitors from 122+ nations
  • 30.000+ bicycle and mobility enthusiasts
  • 1,900 exhibitors

India-Germany : Bilateral Trade

Germany is one of India’s most important partners in Europe owing to the strength of bilateral relations, as also Germany’s key role in the EU.India and Germany have a 'Strategic Partnership' that have further strengthened over the years.The rapidly expanding trade and commercial linkages form an important component of the multi-faceted partnership between India and the Germany. Germany is India’s largest trading partner in Europe. It has consistently been among India’s top ten global partners and was the seventh-largest trading partner in FY 2020-21. The two countries have a total bilateral trade of around USD 25 billion during 2021-22 and approximately around US$ 24 billion during April-Feb 2022-23.

Engineering trade

Engineering trade accounts for around over 50% of bilateral merchandise trade between India and Germany.India’s engineering exports to Germany witnessed a growth of 36% in 2021-22 and 2.8% during April-Feb 2022-23 compared to same period last year. While engineering imports registered a growth of 4.8% during 2021-22 and 8.6% during April-Feb 2022-23 compared to same period last year. Germany is India’s fifth largest export destination engineering products during 2021-22 vis-à-vis 2020-21 and third largest during April-Feb 2022-23. India’s engineering export share to Germany with respect to EU stood at 20% during April-Feb 2022-23. Major engineering products exported to Germany includes electronic machinery and equipment, industrial machinery for dairy and agriculture, products of iron and steel, auto components/parts, aluminium and products, IC engines and parts.

Opportunity for Indian Engineering Industry

Bicycles are a popular way to get around in both urban and rural areas in Germany, with young children learning to ride firmly entrenched in the national culture. In fact, cycling was on the list of actions taken by Germans to ensure sustainability through personal behavior. Germany imported more than US$ 29 billion worth of bicycle and parts in 2021, where the share of India was only 1.1%. India has a huge potential in meeting Germany’s demand for bicycle and two and three wheelers. Many European countries have temporarily halted the import and export of products from China due to the spread of coronavirus. So this is the appropriate time to enter the German market and penetrate further for Indian bicycle manufacturers.

Product Profile

Mobility solutions- urban users, industry users

Retail trade- Bicycles, E-Bikes

Parts, Components & Accessories

Innovative digital products

Latest innovations and technologies


Messe Frankfurt Fair Grounds, Frankfurt, Germany

Participation Charges

Booth Size: 9 sqm

  • One side open (built-up booth): INR 26,000 per Sqm.
  • 10% extra for two sides open booth (subject to availability).
  • Note:

    1. The above rate is subject to receiving of Government sanction for the event for organizing an India Pavilion.
    2. EEPC India reserves the right to reject an application for participation without assigning any reason.
    3. In case of not receiving a minimum number of participants, EEPC India may decide not to participate in the show.
    4. No subletting or sharing of space/ booth is permitted.
    • No applicant can avail subsidised rate if in the same event, the applicant (exhibitor) has already participated three times.
    • No applicant can avail subsidised rate if the applicant (exhibitor) has already participated in three MAI aided events in the current financial year.

    Re-imbursement of Airfare:

    Up to Rs. 90,000 may be reimbursed to eligible participants in terms of the MAI guidelines. However, this shall be subject to receiving of specific Govt. approval for such assistance for events of 2024-25. The T&C must be abided by for eligibility towards such re-imbursement. For detailed guidelines please click the following link:

    Guidelines for Reimbursement of Airfare

    Re-imbursement of Freight

    MSME participants may also be reimbursed 50% of the freight charges for carrying exhibits to this exhibition, subject, however, to a limit of Rs. 50,000 (Rs. Fifty Thousand only). The eligibility criteria would be similar to those applicable for airfare re-imbursement. However, this shall be subject to receiving of specific Govt. approval for such assistance for events of 2024-25.

    Note: EEPC INDIA can only recommend for issuance of VISA to the extent that the concerned person is a participant at the subject exhibition and that the person in question has been certified by the participating organisation to be their representative. The Foreign Embassy / Consulate where the applicant submits the VISA application is expected to follow their usual procedural checks before granting the VISA in question and EEPC INDIA shall not be responsible in any manner whatsoever for non-issuance of VISA by the concerned authorities. This would mean that the prospective participant will be fully liable for the total charges payable to EEPC INDIA even if they do not obtain the VISA for any reason whatsoever.

    Mode of payment

    Please pay online through the following Payment Gateway :

    HDFC / PayU


    Pay through RTGS/NEFT in INR as per the following details :

    Name of the Bank : HDFC BANK LTD

    Branch : Central Plaza

    Address of Bank : 2/6, Sarat Bose Road, Kolkata 700 020

    Account Number : 00142090000452

    Account Name : EEPC INDIA

    NEFT Code : HDFC0000014


    UPI ID: eeplindiaacpromotion.76041638@hdfcbank


    Demand draft favouring “EEPC INDIA” along with the duly filled-up Applicaon Form

    Booth display

    Participation charges for a 9 Sqm. booth includes the following services:

    • One Display table
    • Two Chairs
    • Two Lights
    • One Electrical Power Plug (5 Amp) Point
    • One Dustbin
    • Carpet in booth floor space
    • Fascia name

    Note: The amount of Rs. 26,000 per Sqm. would be treated as deposit against participation charges till receipt of Government decision in this regard. On getting Government approval for EEPC India’s proposal, the said sum will be adjusted against participation charges. In the unlikely event of not receiving Government sanction, additional amount shall be required to be paid by the participants.

    Submission of Application

    Interested members are requested to fill in the online Application Form latest by 29 April 2024 at the following link:

    Please go through the "Mode of Payment" section for payment details.

    Click here to register

    Selection Criteria

    Since limited space is available, selection of participation will be done strictly on first-come, first-served basis.

    For further information, please contact,

    Mr. Rakesh Suraj
    Email - rsuraj@eepcindia.net
    Phone - 9899867287

    Benefit to the member-exporters

    EEPC India is proposing to organise this event under the MAI Scheme of Ministry of Commerce & Industry, Government of India. The rates mentioned above are subsidised in comparison with the normal rates offered by the Fair Authorities and is in anticipation of receiving the government approval. In case the same is not received, additional payment shall be required to be made by the participants to confirm booking.

    Cancellation of participation

    Please note that no request for cancellation and/ or refund including of advances, if any and/ or adjustment thereof shall be accepted for any reason whatsoever. Once the application form and/ or advance / part payments are accepted by EEPC India the participant remains liable to pay in entirety the amounts due from them on account of the event. In case members are not able to travel due to travel restrictions/advisory by Government of India or Germany then the amount paid will be adjusted toward the participation in the next edition.

    Force Majeure

    If a Force Majeure Event like war, act of God, natural calamities, governmental directives, civil commotion, epidemic, pandemic, etc. or alike events occurs inasmuch as that the fair authorities/ organizers consider that it is illegal, impossible, inadvisable or impracticable for the physical, onsite and in-person (i.e. ‘live’) elements of the Event to be staged, then in such situation and/ or circumstances the decision of the fair authorities shall be final and binding upon EEPC India and all its co-exhibitors/ participants. In such situation and/ or circumstances, if the fair authorities, organizers or the vendors appointed for providing diverse services related to the Event in question does not refund the monies paid by EEPC India and/ or does not otherwise absolve EEPC India from its contractual obligations then in such case the Co-exhibitors / participants remain liable to pay to EEPC India the contracted participation charge in full and shall not receive any refund from EEPC India of the amounts paid by the co-exhibitors/ participants. Further, if the fair authorities, organizers or the vendors, so appointed for the Event binds or rolls over EEPC India's participation in the future editions of the same Event in question, then automatically the participation of the co-exhibitor/ participant shall also be carried forward to such future editions of the Event and the amounts paid by them shall be given a credit for the successive edition. However, if there is any increment in the participation fees fixed by the fair authorities, organizers or in any other charges, budgets, etc. then such increased amount has to be paid by the co-exhibitor/ participant without any demur based on the space and booth booked by the co-exhibitor/ participant. In any event, a co-exhibitor/ participant cannot decrease the space or the booth size booked by them for the originally scheduled Event.

    Note: Regarding goods taken out of India for exhibition or on consignment basis for export promotion, participants may refer to Circular No. 108/27/2019-GST dated 18.07.2019 of the Central Board of Indirect Taxes and Customs (CBIC) which is the statute in the matter.

    Contact details of the EEPC INDIA Offices:

    Registered & Head Office

    Mr. Suranjan Gupta, Executive Director

    ‘Vanijya Bhawan’, 1st Floor
    International Trade Facilitation Centre
    1/1, Wood Street, Kolkata 700016
    Phone: (+91 33) 22890651/52
    Fax: (+91 33) 22890654
    E-mail: ed@eepcindia.net, eepcho@eepcindia.net

    H.O. (Cell)

    Mr. Adhip Mitra, Addl. Executive Director & Secretary

    ‘Vandhna’, 4th Floor
    11, Tolstoy Marg
    New Delhi 110001
    Phone: (+91 11) 23353353, 23711124/25
    Fax: (+91 11) 23310920
    E-mail: eepcto@eepcindia.net

    Ms. Anima Pandey

    Regional Director (ER) and Director (Membership)

    Vanijya Bhawan (2nd Floor)

    International Trade Facilitation Centre

    1/1, Wood Street

    Kolkata – 700 016

    Phone: (+91 33) 22890673/74

    Fax: (+91 33) 22890687

    E-mail: eepcrokol@eepcindia.net

    Mr. Rakesh Suraj

    Regional Director (NR)

    Flat No.10 P, Q, N, 10th Floor

    DCM Building, 16 Barakhamba Road

    New Delhi - 110 001

    Phone: (+91 11) 23314171/74

    Fax: (+91 11) 23317795

    E-mail: eepcrodel@eepcindia.net

    Mr. C. H. Nadiger

    Regional Director (SR)

    Greams Dugar (3rd Floor)

    149, Greams Road

    Chennai – 600 006

    Phone : (+91 44) 28295501, 28295502

    Fax : (+91 44) 28290495

    E-mail : eepcrochen@eepcindia.net

    Dr. Rajat Srivastava

    Regional Director (WR) and Director (Marketing & Sales)

    B-202 & 220, Aurus Chambers

    Annex "B" (2nd Floor)

    Behind Mahindra Tower S.S. Amrutwar Marg, Worli, Mumbai – 400 013

    Phone : (+91 22) 42125555

    Fax : (+91 22) 42125556

    E-mail : eepcromum@eepcindia.net

    Mr. Sudhakaran C.K. Nair

    Sr. Deputy Director

    TF- 313/A (3rd Floor), ATMA House

    Ashram Road

    Ahmedabad – 380 009

    Phone : (+91 79) 26588720

    E-mail : eepcsroahd@eepcindia.net

    Mr. J. V. Raja Gopal Rao

    Joint Director

    Embassy Square, 103, First Floor

    No.148, Infantry Road

    Bengaluru – 560 001

    Phone: (+91 80) 22261396 / 22268669

    Fax: (+91 80) 22266914

    E-mail: eepcsroblr@eepcindia.net

    Mr. V. C. Ravish

    Sr. Assistant Director

    Soham Mansion (1st Floor)

    No. 5-4-187/3 & 4/4, M. G. Road

    Secunderabad – 500 003

    Phone : (+91 40) 27536704

    Telefax : (+91 40) 27536705

    E-mail : eepcsrohyd@eepcindia.net

    Mr. Gaurav Gupta

    Assistant Director

    Plot Comm. 1

    Focal Point

    Jalandhar – 144 012

    Phone : (+91 181) 2602264

    Fax : (+91 181) 2601124

    E-mail : eepcsrojld@eepcindia.net